The Final Destination
The landing page is the final destination on your customer acquisition journey. It is important that the page is engineered to convert visits into prospects. It must tell a compelling story
- Which talks about the value proposition
- Has clear call to actions
- Does not have many navigation options
- Can engage the visitor for long
- Can crease a sense of genuine urgency
Technically speaking your landing page should
- Load in Sub 4 seconds
- Images and videos should be served using content delivery networks
- Be optimised for Mobile devices
- Be able to persist meta information related to every user session